THE LABS

 
 

It all started when...

In collaboration, as in chemistry, there must be a catalyst for a reaction. Diverse perspectives and rapid prototyping ensure a frequent and continuous flow of innovative, transformative ideas.  

SDG KNOWLEDGE HUB

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Intro to SDGs

Summary of the 17 goals; history of their creation; UN context; 193 countries commitments and reporting process; UN System and alignment to support SDG implementation; mapping of commitments and engagement by Companies and Brands with SDGs. Policies at national and city level are being built and tweaked (tax incentives, regulations, zoning laws, etc.) to help ensure Governments, companies and all can deliver on SDGs. SDGs are the “new rules of the game”! 

Consumer & Companies of Tomorrow

Sustainable consumption and production. Leading businesses are integrating sustainability in their business models. 

Reshaping the Industry: 

Stress there is a salient opportunity for the ad industry to have a new role to help companies be accountable for their clients’ sustainability commitments (at UN and otherwise) as well as to meet consumers where they are at with increased demands for ethical spending. Provide historical summary of the ad industry’s influence to reflect and shape culture. For example positive (women lib) and negative (tobacco) examples of the industry’s influence. Identify current opportunities to reshape culture and future. (Note UN summits, Cannes SDG Award, etc.)  

EXAMPLES OF OUR LABS:

  • UN Transition from Millenium to Sustainable Development Goals - Boulder, CO

  • Asia Society’s “21 Young Leaders” - Hong Kong, China

  • Search For Common Ground in the Battle for Humanity - Oslo, Norway

21 YOUNG LEADERS/ HONG KKONG, CHINA

21 YOUNG LEADERS/ HONG KKONG, CHINA

BATTLE FOR HUMANITY / OSLO, NORWAY

BATTLE FOR HUMANITY / OSLO, NORWAY

FROM MILLENIUM TO SDG'S / BOULDER, CO

FROM MILLENIUM TO SDG'S / BOULDER, CO

 

CONNECT WITH US 

For  more information about our Consulting Services and to learn how we can serve your organization: Natalia Vega-Berry / Chief Strategy/ natalia@globalbrain.is / 1- 310 - 775 0724

 

OTHER LABS

  • Innovation LAB

Before embarking on any campaign, we hold an in-depth ideation process called an Innovation LAB. The lab involves an intense few days that embrace disruptive thinking, helping us uncover organizational blind spots and discover authentic solutions, aligned with clients’ values.  

  • Nature LAB

We also offer nature-based Innovation Labs customized for the unique needs of an organization and geography.